How is affiliate marketing shaping e-commerce?

Affiliate marketing is a performance-based marketing program that requires a business to pay only for the sales they do receive through the affiliates. As compared to the other channels of customer acquisition, this channel turns out to be a lot more cost-effective and in-control of the brand running it. In addition to the same, affiliate marketing uses consumer psychology that taps into the human tendency to trust other humans as compared to the promotions being run by the brand themselves, making it doubly effective. Learn more about it here.