How do I start an affiliate marketing program?

Starting an affiliate marketing program may seem easy, but should be done strategically. You should begin by identifying who your target audience is, who they tend to look up to when making purchases online, the channels and the type of content they engage with, the accounts you will have to bring in as affiliates, the payouts you have the resources to give to affiliates for sales and the metrics you want to track. We have covered this in more detail on our blog; you can read it here.